Franchising in Germany?

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You’ll Need a Good German English Translator to Set it Up!

Many large businesses decide to grow their home base as well as their international presence by franchising. If this is what your business model is intending, it is important that you retain brand recognition through effective communication and the use of a good German English translation agency.
Let’s take opening franchising in Germany, for instance. Franchising can be a delicate balancing act. Your German franchisees are independent businesses in their own right, but they are marketing your particular brand. For the luxury of brand recognition, they are paying you for the privilege. However, the main worry is that too much independent action might damage your brand. In fact, if the franchise fails to be a successful business model that could have a significant impact on the image of your own brand.
It all comes down to managing the franchise in such a way as to balance that independence with your own requirements. It will certainly help to get you on the right path to successful franchising if you get all the legal documentation translated correctly into German for the local franchisees to read through, understand and use.

Key Documents to Translate Include:

  • Your company’s business strategy
  • The parent company’s business goals
  • The company’s vision

The company’s guidelines for all franchisees need to be standardised so that they can be used by all new franchises, wherever they are set up, but without imposing such uniformity that local managers cannot adapt to the cultural peculiarities that they know best.
A good example of this sort of balance is the big multinational restaurant giants like McDonald’s, KFC, Subway and similar companies. They all have franchises in many different countries, including many German cities and towns and have struck a good balance between maintaining an instantly recognisable brand with local variations on a theme.
A good German English translator will make all the difference when a franchise is up and running so that good levels of communication are maintained between the parent company and the franchisee.